Overview
- YouTube announced the product wave at its Made on YouTube event on Wednesday, Sept. 23, 2026, and said Custom Feeds will begin rolling out soon to U.S. users on web, mobile and TV with support for multiple saved feeds starting next month.
- Custom Feeds let viewers type natural-language prompts to build and pin personalized recommendation tabs that update automatically, using Google’s Gemini models to interpret requests.
- YouTube is adding Studio and Create AI tools that give creators draft feedback, dynamic thumbnails, A/B testing for up to three video cuts, and a conversational editing assistant slated for early 2027.
- Living-room features include voice comments via TV remotes, Posts on TV, Shorts Series with seasons and episodes, and planned live auto-dubbing and co-streaming matchups in early 2027 to boost TV engagement.
- Commerce and safety updates expand the Shopping affiliate program to 35 countries by year-end, add Amazon integrations and mobile likeness detection, and introduce opt-in AI comment moderation and voice+face matching to protect creators.