Particle.news

Download on the App Store

YouTube Rolls Out AI Age-Estimation Model in Limited US Trial

The move aims to extend youth protections by inferring ages from viewing signals, limiting mature content for under-18 accounts.

Overview

  • The AI model analyzes signals like watch history and account longevity to infer whether logged-in users are under 18, overriding declared birthdates.
  • Accounts flagged as minors are auto-enrolled in teen safeguards including non-personalized ads, digital-wellbeing reminders and restricted recommendations.
  • Users who believe they’ve been misclassified can verify their age with a government ID, a selfie or credit card data under commitments that verification details won’t fuel ad targeting.
  • YouTube will monitor the pilot’s accuracy and legal compliance as creators potentially face default privacy settings and reduced ad revenue when more viewers are recategorized as teens.
  • The limited U.S. rollout follows similar age-inference efforts by platforms like Instagram and aligns with growing regulatory expectations for child safety online.