Overview

• The ‘repetitious content’ policy was renamed ‘inauthentic content’ effective July 15, marking a clarification rather than a new rule
• Videos that rely predominantly on AI or feature surface-level repetition and mass-produced formats are now ineligible for ad revenue under YPP
• Core YouTube Partner Program eligibility thresholds of 1,000 subscribers and either 4,000 public watch hours or 10 million Shorts views remain unchanged
• Creators producing reaction videos, compilations or commentary can still monetise if they add genuine insights, humour or educational value
• YouTube has started AI-assisted and human reviews to curb low-effort AI slop and enhance advertiser trust while maintaining a formal appeals process