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YouTube Reality Show 'Lazawal Ishq' Faces Backlash Despite Strong Debut Viewership

Pakistan's regulator says it lacks authority over the online-only series.

Overview

  • The first episode premiered on YouTube on September 29 and has drawn more than 145,000 views.
  • Hosted by Ayesha Omar and filmed in Istanbul, the show features eight Pakistani contestants—four men and four women—living together in a villa to seek “forever love.”
  • Public reaction has been largely negative, with criticism focused on unmarried men and women sharing a living space and on the women’s outfits.
  • YouTube comments include calls to boycott and report the program, reflecting sustained pushback from viewers.
  • Organizers say the series adapts a Turkish format and will run for about 100 weekly episodes, while the host maintains it is not a dating show.