Overview
- YouTube notified U.S. Premium members by email that monthly fees will increase.
- The new monthly prices are $15.99 for individuals and $26.99 for family plans.
- The company said the change will help improve Premium and support creators and artists on the platform.
- Users posted sharp criticism on social media, and some said they canceled their subscriptions immediately.
- Viewers also complained about long unskippable TV ads and noted different prices when renewing on desktop versus mobile.