Overview
- NBCUniversal and YouTube announced the multiyear agreement on Monday, July 27, 2026, to ingest Peacock Premium’s ad‑supported catalog into YouTube Premium for eligible U.S. subscribers beginning in early 2027.
- YouTube said the standard U.S. price for YouTube Premium will not change when Peacock content is added and subscribers will access Peacock inside the YouTube app rather than via a separate sign‑in.
- Peacock Premium will also be sold as a standalone add‑on through YouTube Primetime Channels later this summer, and Peacock Premium Plus is already available there.
- The pact extends NBCU’s distribution deal with YouTube TV, makes NBC Sports a production partner for select YouTube live events, and deepens ad‑technology collaboration using FreeWheel to monetize Peacock content on YouTube.
- Peacock enters the bundle after turning its first quarterly profit and reaching 48 million paid U.S. subscribers while YouTube Premium and Music have 125 million+ global subscribers, a scale boost that positions Peacock for faster audience growth as NBCUniversal prepares to spin off by mid‑2027.