YouTube Premium Prices Surge Internationally, Sparking User Backlash

Subscribers outside the U.S. face steep increases, with some family plans rising by over 40% starting in November.

YouTube Premium prices are increasing in over 15 countries across Europe, South America, Asia, and the Middle East.
The highest increase is in Norway, where individual plans jumped 42%, from $11.33 to over $16 per month.
Family plans are seeing significant hikes, with prices in Sweden rising from $17.57 to $27.38 per month.
Users have expressed frustration on social media, with many considering canceling their subscriptions due to the cost increases.
The price hikes coincide with YouTube's introduction of new advertising strategies, including pause screen ads.