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YouTube Pilots Video Collaboration Tags in Select Trial

Creators in the trial can tag collaborators directly in their videos, enabling viewers to subscribe instantly.

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YouTube adds creator collab tags

Overview

  • YouTube is testing a feature that lets a small group of trusted creators label collaborators directly within their videos.
  • The only confirmed use so far appears in a recent MrBeast upload featuring Mark Rober, Ben Azelart and the Stoke Twins.
  • When viewers tap the primary creator’s name, a pop-up lists tagged collaborators alongside individual subscribe buttons.
  • Collaborators must accept tagging invitations before appearing as official co-authors on a video.
  • YouTube will review user feedback and technical performance metrics before deciding on a wider rollout.