YouTube Overtakes Apple Podcasts as Top Podcast Platform in the U.S.
A recent study reveals YouTube now leads in weekly podcast listeners, with Spotify following, pushing Apple Podcasts to third place.
- YouTube captures 31% of weekly podcast listeners, becoming the leading platform.
- Spotify holds second place with 21% of the market share.
- Apple Podcasts drops to 12%, a significant decline from its former dominance.
- The rise of video podcasts contributes to YouTube's popularity.
- Apple introduced new features but struggled to compete with video-centric platforms.