Overview

• Taste Match creates collaborative playlists that blend participants’ overlapping preferences and refresh daily, echoing the appeal of Spotify Blend.
• Listeners can now comment directly on albums and playlists, while fans earn loyalty badges such as First to Watch and Top Listener.
• Artists gain new watch milestones inside the app, highlighting progress toward thresholds like 100,000 views, 1 million views or 1 billion views for music videos.
• YouTube is rolling out alerts for upcoming releases, merchandise and concerts, with a Bandsintown partnership surfacing shows as people watch videos or Shorts.
• The company cites a catalog exceeding 300 million tracks plus over 4 billion music-focused user-generated playlists and reports growth to 125 million combined Music and Premium users as of March 2025, with Taste Match reported live in most regions.