Overview

• Taste Match creates collaborative playlists that multiple users can join, updating daily based on shared listening tastes in a format widely compared to Spotify Blend.
• Listeners can now comment directly on albums and playlists, earn loyalty badges such as “First to Watch” or “Top Listener,” and see milestone markers as artists near major view counts.
• A new Bandsintown partnership brings concert discovery to YouTube and YouTube Music with notifications for releases, merch, and shows, surfaced in videos, Shorts, and artist channels.
• YouTube cites a catalog exceeding 300 million tracks and more than 4 billion user-generated music playlists, including 1.8 billion public, alongside growth to over 125 million combined Music and Premium users as of March 2025.
• The anniversary features are rolling out in many regions, with Taste Match already live in much of the world and other updates arriving in stages.