Overview

• At YouTube’s Made On event, the company detailed a countdown and pre-save tool that will appear on album pages, artist profiles and album shelves, slated to launch later in 2025.
• Early in 2026, artists will be able to send dedicated supporters just-for-fans content such as thank-you videos and behind-the-scenes clips.
• A U.S.-only pilot offers top viewers early access to exclusive artist merchandise drops, with items sold for purchase rather than given away.
• The new features follow last month’s 10th‑anniversary updates to YouTube Music, including collaborative playlists, badges and comments on albums and playlists.
• Several additions resemble rival Spotify offerings like Countdown Pages and Wrapped-style messages, underscoring a push to deepen engagement and monetization.