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YouTube Lowers Barrier to Entry for Creator Monetization

  • YouTube is opening up its monetization tools to more creators by lowering eligibility requirements for the YouTube Partner Program.
  • Creators with as few as 500 subscribers and 3,000 watch hours can now access features like tipping, channel memberships, and affiliate marketing.
  • The program will start in the US, UK, Canada, Taiwan, and South Korea before expanding to more countries.
  • Competitors like TikTok have also made monetization features more accessible to smaller creators recently.
  • YouTube announced the changes at the VidCon online video conference this week.
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