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YouTube Loosens Ad Rules to Monetize Non-Graphic Coverage of Sensitive Topics

The shift answers creator complaints about blanket demonetization by focusing eligibility on non-graphic context.

FILE - The YouTube app is displayed on an iPad in Baltimore on March 20, 2018. (AP Photo/Patrick Semansky, File)

Overview

  • Effective Tuesday, YouTube broadened ad eligibility for videos that dramatize or discuss sensitive issues without graphic detail, with the update announced on its Creator Insider channel.
  • Eligible material now includes prevention messaging, fleeting references, non-graphic news and personal accounts, plus educational, documentary, or artistic depictions.
  • Ads remain restricted on content centered on child abuse and eating disorders, and videos featuring graphic detail, glorification, or raw footage are ineligible.
  • The guidance applies to areas such as domestic abuse, self-harm or suicide, adult sexual abuse, abortion, and sexual harassment.
  • YouTube cites creator feedback about over-restriction, while reporters flag enforcement gray areas, and the move aligns with a broader easing of the platform’s content policing.