YouTube Living Room Viewership Surges to Over 1 Billion Hours Daily in 2024

The platform continues to expand its presence on TVs with new features and rising popularity in sports, podcasts, and family content.

YouTube revealed that global viewers streamed over 1 billion hours of content daily from their TVs in 2024, highlighting the platform's growing dominance in living rooms.
Sports content saw a 30% year-over-year increase in watch time, driven by live events, highlights, and post-game analysis available on the platform.
The new 'Watch With' feature, currently in early stages, will allow creators to provide live commentary and reactions to sports and other events directly on TVs.
Family-oriented viewing continues to grow, with the introduction of a parent code feature to improve content control and the success of channels like Ms. Rachel's for children.
Podcasts have become a major category for TV viewing, with over 400 million hours watched monthly, signaling a shift toward using TVs for both audio and video consumption.