Overview
- YouTube began rolling out the “Your custom feed” feature in the U.S. for English users on mobile and desktop on May 27–28, letting people open a chip next to the search bar, type a descriptive prompt, and get a dedicated feed of videos.
- Feeds are generated from user prompts and will refresh constantly; users can edit prompts, pin one custom feed to the top of their Home page, and report problematic results through a feedback menu.
- Access requires a signed‑in account with watch and search history turned on, so results are shaped by a user’s past viewing and search behavior rather than by anonymous queries.
- Coverage and company notes say the tool is AI‑driven and some outlets attribute the generation to Google’s Gemini model, and YouTube is simultaneously making AI‑use labels more prominent and will auto‑apply labels when it detects significant photorealistic AI.
- Creators and observers warn the change could alter how videos are surfaced and monetized, and earlier tests of related conversational AI search features raised accuracy and citation concerns that YouTube will need to monitor.