Overview

• YouTube retained its lead in U.S. TV usage for March with a record 12% share, according to Nielsen's Media Distributor Gauge.
• Warner Bros. Discovery achieved its largest month-to-month growth in five months, increasing its share from 6.1% in February to 6.7% in March.
• HBO’s The White Lotus ranked as Nielsen’s fourth most-streamed title in March, with 4.5 billion viewing minutes, significantly contributing to Warner Bros. Discovery’s growth.
• Disney secured second place with 10.5% of TV viewing, bolstered by its Oscars simulcast, which drew 20.3 million viewers.
• Paramount climbed to third at 8.5%, aided by March Madness coverage on CBS and strong performances from its dramas Tracker and Matlock.