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YouTube Launches U.S. AI Age-Estimation Pilot, Draws Privacy Backlash

Adults flagged as under-18 must verify with government IDs or credit cards to restore full access, raising questions about data handling

A landscape smartphone with the YouTube logo
YouTube is rolling out a new AI system meant to ensure young users are protected by its teen safety features.
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Overview

  • The pilot uses AI to infer user ages based on YouTube activity, search history and account longevity for logged-in U.S. users.
  • Accounts suspected of belonging to under-18 users are automatically placed into teen mode, enabling non-personalized ads, digital wellbeing tools and restricting age-inappropriate videos and recommendations.
  • Users incorrectly flagged must verify their age by submitting a government ID, a selfie or a credit card to regain full access.
  • A Change.org petition has garnered tens of thousands of signatures as users protest perceived surveillance and loss of anonymity.
  • Privacy and civil-rights experts warn the model may misclassify adults and exhibit demographic bias; YouTube says it will not use submitted verification data for advertising and intends to closely monitor the pilot.