Overview
- Premium Lite removes ads from most videos but ads may still appear on music content, Shorts, and during search or browsing.
- The plan excludes YouTube Music, offline downloads, and background play, focusing solely on ad‑free video watching.
- Availability is rolling out in phases across India with full access expected in the coming weeks.
- It works across phones, laptops, and smart TVs, offering a lower entry price than the Rs 149 per month standard Premium plan.
- YouTube frames the tier as part of its broader subscription strategy after tests in multiple markets, saying it also supports additional revenue opportunities for creators.