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YouTube Launches Premium Lite in India at Rs 89 for Mostly Ad‑Free Viewing

Priced at Rs 89, the tier trades premium extras for ad‑free viewing on most videos.

Overview

  • Premium Lite removes ads from most videos but ads may still appear on music content, Shorts, and during search or browsing.
  • The plan excludes YouTube Music, offline downloads, and background play, focusing solely on ad‑free video watching.
  • Availability is rolling out in phases across India with full access expected in the coming weeks.
  • It works across phones, laptops, and smart TVs, offering a lower entry price than the Rs 149 per month standard Premium plan.
  • YouTube frames the tier as part of its broader subscription strategy after tests in multiple markets, saying it also supports additional revenue opportunities for creators.