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YouTube Launches Premium Lite in India at Rs 89 for Mostly Ad-Free Viewing

The pared-back plan removes YouTube Music, downloads, background play, plus ad-free Shorts in exchange for a lower price.

Overview

  • Priced at Rs 89 per month, Premium Lite provides ad-free viewing for most standard videos across phone, laptop and TV.
  • Ads can still appear on music content, Shorts, search results and browse surfaces, according to Google.
  • The tier excludes YouTube Music access, background playback and offline downloads.
  • Full Premium in India starts at Rs 149 per month with a Rs 1,490 annual option, plus family and two-person plans.
  • The India launch extends YouTube’s lower-cost subscription strategy after tests and earlier rollouts in other markets, including a U.S. debut reported in March 2025.