YouTube Launches 'Playables' Games for Premium Users

The move into gaming is seen as a strategy to enhance value for subscribers, following similar ventures by Netflix and TikTok.

YouTube has launched a set of online games, known as 'Playables', for its Premium users, following a successful test phase with select users in September.
The Playables, which include titles like Angry Birds Showdown and Daily Solitaire, can be played directly on the YouTube mobile or desktop app without any downloads.
The games will be available to Premium subscribers until at least March 28th, 2024, and the feedback from these users will inform YouTube's decision on a broader rollout.
YouTube's move into gaming follows similar ventures by Netflix and TikTok, as these platforms seek to capture a share of the booming video game industry, which generated $193 billion in revenue in 2021.
YouTube's foray into gaming is seen as a strategy to enhance the value proposition for its Premium subscribers, following a recent increase in subscription fees.