YouTube Launches 'Jewels' for Live Stream Monetization

The new feature allows viewers to support creators with digital gifts during vertical live streams.

YouTube's Jewels feature is inspired by TikTok's successful gifting system, offering a new revenue stream for creators.
Creators can earn 'Rubies' from gifts, with each Ruby valued at one cent, and YouTube is offering a 50% bonus on earnings for the next three months.
The feature is initially available in the U.S. for creators enrolled in the YouTube Partner Program, focusing on vertical live streams.
Jewels can be purchased in bundles, providing a flexible and affordable way for fans to support their favorite creators.
The rollout of Jewels is part of YouTube's broader strategy to enhance creator monetization and engagement on the platform.