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YouTube Launches ‘Hype’ Globally to Boost Emerging Creators

Fans get limited weekly boosts that feed leaderboards favoring smaller channels.

YouTube 'Hype' lets fans decide who goes viral.
YouTube rolls out hype feature for creators under 500K

Overview

  • The feature is live across 39 countries, including the U.S., U.K., India, Japan, Korea, and Indonesia.
  • Eligibility applies to videos from creators with fewer than 500,000 subscribers.
  • Each user can hype up to three videos per week, with points pushing videos toward a ranked leaderboard in Explore.
  • Hyped videos display a badge, users can filter their Home feed and receive progress notifications, and frequent supporters earn a monthly hype star badge.
  • Creators get a Hype card and weekly recaps in YouTube Studio, while YouTube tests paid hypes in Brazil and Turkey and develops niche leaderboards and sharing tools.