Overview
- Hype appears below the Like button on eligible videos and is automatically available to channels with fewer than 500,000 subscribers
- Viewers can award up to three free hypes per week within seven days of a video’s release to accumulate points
- Rankings on the Explore tab’s top 100 Hype leaderboard influence homepage recommendations and visibility
- Channels with smaller subscriber counts receive bonus points for each hype to level the playing field for emerging creators
- The India rollout follows successful beta tests in Turkey, Taiwan and Brazil and joins YouTube’s suite of creator tools like automatic dubbing, AI suggestions and digital gifts