Overview
- YouTube staged its first Creator Premieres on Nov. 13 at New York City's Metrograph for advertisers and industry leaders.
- Trevor Noah will debut a never-before-released 90‑minute stand-up, The Lost SA Special, on his YouTube channel in December 2025.
- The slate features near-term premieres from Cleo Abram (Nov. 15), Deestroying (Nov. 30) and Dhar Mann (Dec. 5–19), with Ms. Rachel in early 2026 and new series from Julian Shapiro-Barnum and Mark Vins in spring 2026.
- A new product update lets creators organize episodic content into seasons and shows to improve discovery and binge viewing on TVs.
- Executives pitched advertisers using Nielsen data showing YouTube as the top U.S. streamer in recent months and Kantar research indicating creator-plus-brand ad pairings lift purchase intent by about 8%.