Overview

• YouTube introduced a creator partnerships hub within Google Ads to help brands discover creators, request collaborations, and integrate content into ad campaigns.
• The new Brand Connect API enables brands to integrate YouTube creator analytics into their custom marketing tech stacks, streamlining performance measurement.
• Insights Finder now uses AI to match brands with creators based on audience demographics and campaign objectives, enhancing targeting strategies.
• Partnership ads, now available in Google Display & Video 360, allow brands to turn creator videos into paid ads with advanced targeting options.
• With 2.53 billion monthly active users and $8.93 billion in Q1 2025 ad sales, YouTube continues to strengthen its position as a dominant platform for brands and creators.