Overview
- YouTube will begin deploying the teen-focused mental health shelf in the United States, United Kingdom, Canada, Mexico, France and Australia in the coming weeks.
- The experience surfaces a row of videos at the top of relevant searches on topics such as depression, anxiety, ADHD and eating disorders.
- Eligible videos must be evidence-based, teen-centric and engaging, with material developed alongside specialist organizations including the Child Mind Institute.
- YouTube positions the effort as meeting young people where they already look for information, citing work on teen-specific guardrails, age-estimation technology and parental controls.
- TechCrunch notes CDC data showing high rates of teen sadness and Pew findings that most teens use YouTube, providing context for the launch aimed at users aged 13–17.