Overview

• YouTube is introducing new policies requiring creators to disclose when they've used AI tools to create or alter content. This includes AI-generated videos that realistically depict events that never happened or show someone doing or saying something they didn't actually do.
• The platform will also allow individuals to request the removal of AI-generated content that simulates identifiable individuals, including their faces or voices. This could include deepfakes or AI-generated music that mimics an artist's unique singing or rapping voice.
• Creators who consistently fail to disclose AI-assisted content may face penalties, including content removal or suspension from the YouTube Partner Program.
• YouTube will also introduce a new labeling system to inform viewers about the nature of the content they are watching. This could include labels for content that has been altered or is synthetic, especially when discussing sensitive topics.
• YouTube is planning to deploy AI-powered content moderation tools to enhance the speed and accuracy of identifying and handling content that violates the new rules.