Overview

• YouTube captured 13.4% of U.S. TV-screen viewing in July, marking a sixth straight month at No. 1 and the largest lead since Nielsen began the Gauge in 2023.
• Streaming accounted for 47.3% of total TV usage for the month, compared with 18% for broadcast and 22.2% for cable.
• Disney ranked second at 9.4%, while Netflix placed third at 8.8% after posting the biggest viewer-volume increase, up about 215,000 average-minute viewers versus June.
• The Roku Channel logged the sharpest month-over-month usage rise among streamers, up 7.5% to a 2.8% share.
• Amazon’s 3.9% share reflected viewing for Ballard and The Summer I Turned Pretty, with 2.5 billion and 1.5 billion minutes watched, respectively.