Overview

• YouTube will exclusively stream the NFL’s first Friday game of the 2025-2026 season, hosted in São Paulo, Brazil, marking its debut as a live NFL broadcaster.
• A new multi-year deal with the NFL includes streaming the annual Super Bowl Flag Football and additional international flag football events featuring creators and artists.
• YouTube introduced shoppable connected TV ads powered by Google Merchant Center, allowing viewers to purchase products directly from their TV screens via an interactive product feed.
• The platform unveiled Gemini AI-driven ad formats that match advertisements to contextually relevant “peak moments” in YouTube content for better audience engagement.
• A pilot program lets creators organize content into seasons and episodes, aiming to enhance bingeable viewing experiences on TV screens.