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4w ago

YouTube Enters Bidding for Post-2028 Oscars Broadcast Rights

YouTube’s inquiry highlights growing industry appetite for streaming flagship live events under the Academy’s new licensing terms

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Conan O'Brien smiling at The Oscars 
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Overview

  • According to Bloomberg, YouTube has formally inquired about acquiring the broadcast rights for the Oscars starting in 2029.
  • AMPAS’s exclusive negotiation period with ABC ended in spring 2025 and the network’s current contract runs through 2028.
  • Netflix, NBCUniversal, Amazon/Prime Video and CBS are also reported bidders competing for the post-2028 rights.
  • YouTube offers vast global streaming reach but does not own a traditional broadcast network or major film studio.
  • The Academy’s demand for higher licensing fees and the technical failures of Hulu’s 2025 Oscars stream have heightened the stakes of the negotiations.