YouTube Enhances TV App Interactivity with Sidebar Features and Shoppable Videos

The update introduces a sidebar for comments and product listings, aiming to increase viewer engagement without disrupting the video experience.

YouTube is rolling out updates to its TV app, enhancing interactivity with features like minimized video playback for easier access to comments and descriptions.
The redesign aims to balance viewer engagement with content immersion, introducing a sidebar for comments, likes, and product information without obscuring the video.
Creators can now make their videos shoppable, with products featured in videos listed beside the video player, though purchases require scanning a QR code with a phone.
Live sports scores and other interactive elements will be displayed alongside videos, catering to sports fans and enhancing the viewing experience.
The updates are part of YouTube's effort to increase engagement on TV screens, responding to the growing trend of viewers seeking interactive and immersive content on larger displays.