YouTube Enhances Shorts with Exclusive Content for Subscribers
Over a quarter of creators in the Partner Program now earn through Shorts, as the feature competes with TikTok.
- YouTube introduces exclusive Shorts for paying subscribers, enhancing creator-subscriber engagement.
- Over 25% of YouTube's Partner Program creators now monetize through Shorts, marking significant growth in the platform's short-form content.
- Beauty influencer Sydney Morgan earns approximately $20,000 monthly from YouTube Shorts, highlighting the lucrative potential of the platform's monetization strategy.
- YouTube's Shorts feature now averages over 70 billion daily views, indicating its rising popularity and competition with TikTok.
- The platform's revenue-sharing model offers creators 45% of ad revenue from Shorts, fostering a supportive environment for content creation.