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YouTube Enhances Shorts with Exclusive Content for Subscribers

Over a quarter of creators in the Partner Program now earn through Shorts, as the feature competes with TikTok.

  • YouTube introduces exclusive Shorts for paying subscribers, enhancing creator-subscriber engagement.
  • Over 25% of YouTube's Partner Program creators now monetize through Shorts, marking significant growth in the platform's short-form content.
  • Beauty influencer Sydney Morgan earns approximately $20,000 monthly from YouTube Shorts, highlighting the lucrative potential of the platform's monetization strategy.
  • YouTube's Shorts feature now averages over 70 billion daily views, indicating its rising popularity and competition with TikTok.
  • The platform's revenue-sharing model offers creators 45% of ad revenue from Shorts, fostering a supportive environment for content creation.
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