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YouTube Enhances Shorts with Advanced Editing Tools as TikTok Ban Looms

New features like AI stickers, music synchronization, and improved templates are set to roll out as YouTube positions itself to attract creators potentially displaced by TikTok's uncertain future.

Overview

  • YouTube has announced a revamped Shorts video editor, enabling precise adjustments, clip rearrangement, and real-time previews, addressing a top request from creators.
  • AI-powered stickers, generated from text prompts, and image stickers from users' galleries will soon be available to enhance video personalization.
  • A new feature will allow creators to automatically synchronize video clips to the beat of a selected song, simplifying the editing process.
  • YouTube has updated its Shorts view count methodology to align with TikTok's approach, counting views from the moment a video is played.
  • The timing of these updates coincides with the April 5 deadline for TikTok to sell its U.S. operations or face a ban, creating an opportunity for YouTube to expand its user base.

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