YouTube Ends Legacy Pricing for Premium and Music Services

Subscribers with early adopter pricing will face increased rates in the U.S. and Europe, with a temporary grace period for some.

Legacy subscribers in the U.S. and Europe will transition to the current $13.99 monthly rate for YouTube Premium starting in the new year.
Early adopters in Europe will receive a three-month grace period at their existing rates before the price increase takes effect.
YouTube Premium and Music services are raising prices as part of a broader strategy to boost revenue and expand offerings.
Subscribers originally enrolled via Google Play Music or YouTube Red will see their legacy rates end, aligning with current pricing.
The price adjustment reflects YouTube's ongoing efforts to enhance user experience and financial performance, following recent feature rollouts.