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YouTube Confirms Shorts 'Clarity' Test That Alters Uploads Without Notice

The company says it is using traditional machine learning rather than generative AI, fueling calls for an opt-in switch.

Photo: Olly Curtis/Future via Getty Images (Getty Images)
A person holds a phone in front of the YouTube logo.
An image about YouTube is quietly using AI to change some videos without creator consent
The YouTube play logo is being displayed on a smartphone, with YouTube in the background, in this photo illustration in Brussels, Belgium, on July 24, 2024. (Photo Illustration by Jonathan Raa/NurPhoto via Getty Images)

Overview

  • Rene Ritchie said YouTube is running an experiment on select Shorts that applies unblur, denoise, and clarity enhancements during processing, not generative AI or upscaling.
  • Creators including Rhett Shull and Rick Beato shared side-by-side comparisons showing smoother skin, sharper wrinkles, unrealistic hair, and subtle ear warping.
  • Uploaders say the edits were applied without consent or disclosure and are urging YouTube to provide clear labeling and an option to opt in.
  • The BBC reported that YouTube did not answer whether creators will be given a choice to avoid the processing.
  • The dispute builds on wider creator frustration over recent YouTube changes such as AI-driven features and age-estimation systems that affect control and trust.