Overview

• YouTube’s share of in-home viewing rose to 14% in 2024, overtaking ITV’s 12% and trailing only the BBC on 19%
• Adults aged 16–34 average 18 minutes of YouTube on TV sets daily, while those over 55 increased their viewing from six to 11 minutes
• Ofcom has urged the BBC, ITV and Channel 4 to negotiate fair commercial deals and develop bespoke programming for YouTube
• Channel 4 and ITV have already secured direct partnerships with YouTube, and the BBC is expanding its streaming-first news output
• A drop of 300,000 licence-fee payments and growing competition from global streamers have intensified calls for regulatory prominence and funding safeguards