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4w ago

YouTube Announces 20th Anniversary Brandcast Event with Lady Gaga and Top Creators

Set for May 14 at Lincoln Center, the event will highlight YouTube's streaming dominance, AI ad tools, and cultural impact over two decades.

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Overview

  • YouTube's 2025 Brandcast event will take place on May 14 at Lincoln Center in New York City during the TV industry's upfront week.
  • The event celebrates YouTube's 20th anniversary, marking its evolution from a viral-video platform to a leading media and advertising powerhouse.
  • Lady Gaga will perform to honor her 20-year presence on the platform, alongside appearances by creators like MrBeast and Brittany Broski, who will also host the event.
  • YouTube remains the top streaming platform in the U.S. for over two years, with TV now surpassing mobile as the primary device for viewing.
  • The presentation will showcase AI-powered ad formats, sponsorship opportunities, and YouTube's integration of creators and traditional entertainment to attract advertisers.