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YouTube and NBC Vie for Oscars Post-2028 Broadcast Rights

The Academy has opened rights talks after its exclusive ABC deal lapsed to pursue higher fees by tapping digital audiences

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Conan O'Brien smiling at The Oscars 
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Overview

  • YouTube has inquired about acquiring the rights to broadcast the Oscars starting in 2029.
  • NBC has emerged as another bidder, reviving its historical ties to the Academy Awards broadcast.
  • ABC’s current contract runs through 2028, leaving the 2029 ceremony open for competitive negotiation.
  • The push for new media partners follows a Nielsen‐measured viewership increase to 19.6 million for the 97th Academy Awards.
  • Neither the Academy nor YouTube has commented publicly as negotiations continue with multiple broadcasters and platforms.