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YouTube Adds Hide Control for End Screens, Drops Desktop Hover-to-Subscribe

YouTube cites viewer feedback plus tests indicating minimal impact on creators.

Overview

  • The platform is rolling out a Hide button that lets viewers dismiss end‑screen recommendation pop‑ups.
  • The control applies only to the current video and can be brought back with a Show button.
  • On desktop, YouTube is removing the hover‑to‑subscribe prompt that appeared over channel watermarks.
  • The company says the changes aim to reduce on‑screen distractions so viewers can focus on what they are watching.
  • YouTube reports under 1.5% fewer views from end screens and under 0.05% of subscriptions from the hover feature, while creators can continue adding end screens and watermarks.