Particle.news

Download on the App Store

YouTrip Says Viral ‘Lightning Ball’ Clips Were Mascot Marketing, Teases Sept. 24 Reveal

Reactions ranged from praise for creativity to concern over misleading vulnerable people.

Overview

  • The company identified the floating orb videos as a planned campaign for Trippie, its birthday mascot, confirming the reveal on Sept. 22.
  • A follow-up clip showed the glowing sphere entering a suitcase at Jewel Changi Airport with a prompt to stay tuned for Sept. 24.
  • The earliest viral post came from TikTok user @sundayannab1 on Sept. 19, drawing over 40,000 likes and more than 24,000 shares.
  • Clips depicted a luminous object at Tampines, Pasir Ris Park and Yishun, prompting theories that included the rare phenomenon known as ball lightning.
  • YouTrip used a similar mystery-visual approach in April with purple skies near the Johor Bahru causeway tied to its Malaysian ringgit wallet launch.