Youthforia Faces Intense Criticism for 'Jet Black' Foundation Shade

The makeup brand is under scrutiny for its latest foundation shade, described by influencers as akin to 'black face paint,' highlighting issues of inclusivity and sensitivity.

Youthforia's darkest foundation shade, described as 'jet black,' has sparked backlash for lacking undertones and resembling black face paint.
Beauty influencer Golloria George's review of the foundation went viral, emphasizing the shade's failure to match any skin tone and its offensive appearance.
Cosmetic chemist Javon Ford criticized the brand for using only black iron oxide in the darkest shade, indicating a lack of effort in formulation.
The brand previously faced criticism in 2023 for not providing inclusive shades, and recent attempts to expand the range have been met with further disapproval.
Youthforia has not issued a formal response to the controversy, and their approach to inclusivity continues to be questioned by consumers and influencers alike.