Youth Word of the Year 2024 Announced at Frankfurt Book Fair

The Langenscheidt Verlag revealed the winning term, selected by young people, highlighting current linguistic trends among German youth.

The top three contenders for the Youth Word of the Year were 'Aura,' 'Schere,' and 'Talahon.'
'Talahon' refers to young men wearing counterfeit luxury items and is often used on social media to describe a specific stereotype.
'Aura' is used to describe personal charisma or status, sometimes in a humorous context.
'Schere' derives from online gaming and streaming culture, indicating an admission of a mistake or fault.
The annual competition, organized by Langenscheidt Verlag, involves multiple voting rounds by youths aged 11 to 20.