Youth Vote Crowns 'Aura' as 2024 Word of the Year

The term, celebrated for its dual connotations, edged out 'Talahon' in a close contest at the Frankfurt Book Fair.

'Aura' was chosen by young people in a Langenscheidt-Verlag poll, highlighting its popularity in both positive and humorous contexts.
The term describes a person's charisma and has gained traction in sports, often used to describe athletes and coaches.
Runner-up 'Talahon' sparked debates over cultural stereotypes, referring to young men in counterfeit luxury fashion.
Third place went to 'Schere,' a term from gaming culture used to admit mistakes or take responsibility.
This marks the fifth year that the youth exclusively decides the word of the year, with participation numbers reaching high six figures.