Overview

• Rising stars like Louis Philippson and Tony Ann leverage massive social media followings to fill concert halls and engage younger audiences with classical and neoclassical music.
• Social media metrics, such as follower counts, increasingly influence booking decisions, with some musicians hired based on digital presence rather than artistic merit.
• Interactive and mobile-friendly concert formats, including bite-sized performances and in-concert commentary, are becoming the norm to appeal to modern audiences.
• Experts warn that constant visibility and global competition on platforms like TikTok create significant stress and pressure for young musicians to maintain perfection.
• Despite concerns, these digital efforts have successfully revitalized interest in classical music, with younger demographics streaming and attending live performances in greater numbers.