Overview
- Rosado said in a Gusgri podcast interview that they secured legal protection for the meme-born phrases, moving beyond viral buzz to formal control.
- El Imparcial reports the filings cover “Yordi, no me lo vas a creer” and “Así es, Yordi,” positioning the lines for authorized products and partnerships.
- Rosado noted that companies had already used the catchphrase in promotions and said they themselves executed two or three campaigns leveraging it.
- The expressions grew out of Higareda’s celebrity and paranormal anecdotes on Rosado’s show, which spread widely through memes, parodies, and short clips.
- Defending Higareda’s accounts, Rosado said he believes her and claimed social-media investigators found evidence supporting several stories, while Higareda has leaned into the meme with humorous posts and a corrido dance.