Overview
- City officials told a council committee that changing the stadium’s name would require more than 800 public sign replacements and about ¥150 million in installation costs.
- The city plans to renew Nissan’s naming rights for one year at ¥50 million, less than half the current rate, keeping facility names in place until the end of February 2027.
- The existing agreement totals ¥600 million over five years, and officials said no decision has been made for contracts beyond the one-year extension.
- Applications for new naming rights will be solicited from May 2026, with preliminary outreach to private operators beginning in March 2026.
- Council members criticized the discounted fee and the pace of talks, while the city argued the short-term deal avoids disruption and is not intended as corporate support.