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Yokohama Launches Japan’s First Reusable-Cup Vending Pilot and a Jelly Pouch Recycling Trial

Both demonstrations target plastic waste reduction under the city’s circular-economy push.

Overview

  • The city installed NOMU ENTERPRISE’s cup-reuse vending machine at Yokohama City Hall as the first unit in Japan and began a formal demonstration on September 29.
  • The pilot runs for a year to assess costs and demand, offering 300-milliliter drinks from more than 150 options via a smartphone app at roughly ¥150–¥390.
  • The system uses a stainless inner cup that is collected, washed, and reused, paired with a biomass outer case that users keep to limit disposable packaging.
  • Separately, Yokohama, Morinaga, and TerraCycle launched a program at Tsurumi Sports Center to collect empty pouches from jelly drinks such as in Jelly.
  • Collected pouches will be sorted by identical material for higher-quality material recycling, with plans to turn the plastic into litter-picking tongs through this co-creation proposal.