Overview
- Nissan has asked to renew naming rights for three Yokohama facilities for one year at ¥50 million, less than half the current rate.
- Yokohama plans to accept the request and extend the deal from March 1, 2026 to February 28, 2027, after which the rights will be opened to public bidding.
- The current contract, set to expire at the end of February 2026, totals ¥600 million over five years, with ¥100 million annually for the first three years and ¥150 million for the last two.
- Officials say changing the stadium name would require updating wayfinding and other signs at more than 800 public sites, creating costs and disruption.
- Some city council members are pushing back on the reduced fee and the handling of talks as Nissan undertakes broader restructuring.