Overview

• The collection went live Thursday at 10 a.m. ET and is available to buy now through Fanatics and YETI’s website.
• Offerings span all 32 NFL teams as well as MLB, NHL and NCAA programs, expanding beyond the brand’s prior neutral color options.
• Included products feature the Rambler 18 oz bottle, 42 oz straw mug, 20 oz tumbler, 16 oz stackable cup, 7 oz flask and the Colster can cooler in official team colors.
• Pricing starts near $40, with examples reported at $50 for a 20 oz tumbler, $60 for a 42 oz straw mug and $65 for a 7 oz flask.
• Early demand signals include Buffalo Bills items such as the 16 oz Rambler Stackable Cup and 7 oz Flask selling quickly.